While collaborating with Creative Media Marketing, I worked on the digital and social strategy of Alba Botanica’s campaign ‘Do Good. Do Beautiful’ in partnership with Refinery 29.

Our goal was to support, amplify and create relevancy for Alba Botanica’s yearly grant program: Do Good Do Beautiful. We reimagined the program in order to reach a younger demographic and speak directly about the brands pillars: Sustainability, Eco-Consciousness, Animal Welfare, Women’s Empowerment and Education. Through a media partnership with Refinery 29, we teamed up with activist-oriented Gen Z women who are deeply rooted in their respective causes to further establish Alba’s brand reputation for sparking social good in the world. The campaign celebrated the beauty of charity and sustainability, as well as encouraged this generation to “do beautiful” as a result of “doing good”.