Built creative strategy, defining its positioning, visuals, copy and social media guidelines. Set content calendars, partnered with influential collaborators for content creation, such as We Are Alive, organized offline events, and introduced the brand to Flying Solo showroom that led its collections featured on multiple fashion magazines.
Forsythia is an ethical and sustainable luxury emerging label from New York. The emerging label wanted to develop a brand strategy to define its positioning and voice in the competitive fashion world. They also wanted to create brand awareness, grow its community and drive sales to its e-commerce. Digital & social media marketing were there main channels for promotion, which can be challenging for luxury brands in the very early stages.
Developed a new website (left), optimizing the user experience, and adding more information about the company’s ethical/sustainable processes and values.
On Instagram (right), we optimized produced exclusive content and partnered with the Creative Influencers from We Are Alive – a free-spirit couple traveling around the world – to bring the brand’s essence and story to its content.
Instagram Story played an important role in the strategy, and it was the best tool to connect with the audience n one-to-one conversations.
Introduced Forsythia to Facebook advertising with a minimum daily budget to bring brand awareness.
