In 2021, I worked as a Creative Strategist at Good Kid, Comcast’s in-house agency, and led the strategy of the Xfinity Winter Olympics 2022 integrated campaign.
The ask was to develop an acquisition-focused integrated campaign to drive people to get ready for the Winter Olympics by switching to Xfinity. The campaign described Xfinity’s offerings with the same powerful, breathless excitement usually reserved for Olympics action, comparing Xfinity’s high performance with Olympians’ abilities to perform at their highest level.
Digital Display / Social
The campaign ran across TVC/OLV, print, digital display, social and radio. Results were exceptional, and all three spots outperformed all Xfinity benchmarks in initial testing, including awareness, intent to purchase, brand relevance, brand sentiment, and more. . The audience loved the spot and boosted brand affinity and trust.
Role: Senior Strategist
